The simple answer is… Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, video creation and beyond — there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”

What Does a Digital Marketer Do?

Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog.

The digital marketer usually focuses on a different key performance indicator (KPI) for each channel so they can properly measure the company’s performance across each one. A digital marketer who’s in charge of SEO, for example, measures their website’s “organic traffic” — of that traffic coming from website visitors who found a page of the business’s website via a Google search.

Does Digital Marketing Work for All Businesses?

Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say all businesses should implement a digital marketing strategy in the same way.

Hope this gives you insight into what BizBoost actually does and how we can help your business grow. Call us for your FREE marketing audit… 340-998-4715.
https://BizBoost.us #digitalmarketing, #marketingyourbusiness, #growyourbusiness, #websiteaudit, #websitereportcard

Contact Us Today

At BizBoost, we’re experienced in how to get your website found online. You can avoid being lost in a sea of competing websites by calling BizBoost and scheduling a meeting today. We’re the local experts that can evaluate your present site and make the tweaks that will help get you more online customers. Contact us now.

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Major search engines and especially Google, are investing heavily into voice search technology. With the advent of Apple’s Siri, Amazon’s Alexa, Cortana from Microsoft and Google Voice, the way internet search is performed is changing fast. If local business owners don’t adapt and optimize, they could find their site outranked by more savvy business owners.

With  investments in the 100’s of millions of dollars, these tech giants have reduced the error rate in the last several years. Get onboard now.

There are recent studies showing what factors are important for Voice Ranking. This has lead to local experts being more influential in making positive changes for local website owners when incorporating Voice Search strategies into their local websites..

Borrowing from a white pager by VoiceRank360, The Ten KEY FACTORS of Voice Ranking are:

1. Site Loading Speed
2. Domain Authority
3. Carefully Worded Meta Tags
4. Rich Snippets
5. Mobile Optimized
6. Optimized Images
7. FAQ Section
8. Voicified Keywords
9. Optimized GMB (Google My Business
10. SSL Secured Website

There are other voice optimization strategies, but the key thing for website owners to know is that they need to concentrate on providing simple answers to the questions searchers ask.

As an example… if someone needs a heating system checkup prior to a cold winter blast… they might ask “how much does a heating system checkup cost?” So on your webpage, Heating Checkup & Repair, in the content you might include a paragraph that begins with “Many people ask us how much a heating system checkup will cost.” Then you could finish the sentence explaining what all is included, add a Google review and then offer a coupon for 1st time customers.

It’s time for you to leverage Voice Search. You can boost traffic and increase user experience by providing answers to many common questions. By concentrating on good user experience, you can increase the time traffic is on your website.

By creating interesting content and answering questions people commonly ask, you will stand out. Your competitors will wonder (and most likely have no clue) as to how your website is now ranking ahead of them.

We’ve laid out the most important steps above and if you have time, you can learn to implement the steps into your website. However, if you are like most local business owners, time is not something you have much of. This is where the BizBoost experts can help.

BizBoost offers a complete Voice Search optimization service for busy business owners or for owners that just don’t have the knowledge to add all the optimization steps.

Call or text BizBoost Now. We will consult with you at no charge and offer an affordable package that will move your website in the rankings.  Call Now 340-998-4715.

The post Why Voice Search Optimization Is Important To Local Businesses appeared first on Website Design League City Galveston Web Designer SEO Service.

There are so many tools to help you build a website these days. Here’s where the un-informed using popular website builders create a problem. Almost all website builders you see advertised all have one thing in common; they are considered 3rd party resources. With these third party website builder tools, you may not own your content. Any repair company or manufacturer owns their tools, right? You should own your business assets, too. They are valuable.

It’s easy to control your digital assets if you just take the time to learn the steps. There are a lot of good hosting companies out there. One that we use is Bluehost. They have excellent customer service & easy pricing.  That makes it a top choice.

But be cautious about choosing any hosting company’s website builder… they all try to
sell their own versions. What you want is independent hosting where you can load WordPress as your platform and then, choose a theme to use.

If you’re thinking about a website, it pays to plan your strategy concerning all aspects of your website. BizBoost.US offers a free 1 hour consultation. During that time, we will do our best to answer all your questions.

Contact BizBoost Here.

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Choosing the right host is important. Why? Because page load speed and security are two of the important factors for ranking your blog. Bluehost is recommended by WordPress, you get a free domain name for life, and they provide 24/7 U.S. based customer support. It’s refreshing to be able to actually get compassionate customer service people on the phone… that know how to fix problems fast.

Here are a five reasons for choosing Bluehost:

Service: If you read my blog you know I have a thing about customer service. I’ve never had to wait to talk to customer support on the phone. Anytime I call I get someone quickly. And the support reps know their stuff. That alone is worth the price of admission. And they don’t give you B.S. answers or treat you like you don’t know what you’re doing – they honestly help you get to the bottom of my question or issue and resolve it.

WordPress Friendly: BlueHost has WordPress hosting DOWN. Their one-click installs with SimpleScripts make it super fast to spin up test sites or new blogs quickly. You can install multiple WordPress sites on the same hosting account easily. Other hosting providers I’ve dealt with had permissions issues with the folders in the WordPress structure; none of this with BlueHost. WordPress sites work flawlessly and perform great. (You could cut several seconds off the page load time for sites moved over from another host to BlueHost.)

Unlimited Domains and Webspace: You can have as many domains as you want associated with one BlueHost account. And you can install 200 databases – that means you could install up to 200 WordPress sites on one hosting account. I’m not recommending you to do that – I’m just saying it’s pretty nice to be able to spin up and take down new sites quickly. They also don’t limit your database space or bandwidth.

Reliability: BlueHost has over 1,000,000 accounts. At the latest WordCamp folks at BlueHost showed how their servers are set up. They have a world-class data center and are built for speed and growth.

Price: You just can’t beat this – $6.95/month is a killer deal. Sure you can save a couple of bucks if you hunt around, but is it worth it? Experienced developers  know and recommend Bluehost.

Check out Blue Host here… goo.gl/g1gTva

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2018 Marketing Tips

Why Do Companies Produce Weak ‘About Us’ Pages

It isn’t intentional. The problem with a lot of company story pages is they do too little. Creating a deep, well crafted company bio isn’t easy. It’s a careful concoction of leveraging key primary and secondary keywords, making information immediately accessible for viewers and weaving the content in a way that keeps the reader on the page.

Aside from balancing the above-mentioned concoction, companies also have to walk a tightrope between being engaging with their company story, but not appearing too self-serving. It isn’t easy to tell your own story without some air of self-ingratiation. It can also be difficult to understand what audiences will find interesting and what they will find boring: not every detail of your company’s history is worth reporting.

The other roadblock that damages a customer story is that companies don’t revisit their bio section.

Yet, your company story is always growing – new players get involved, new plots develop, you move into new markets and so on. It’s common to read a company bio that feels outdated; it feels old because it is old. Your company history should be as dynamic as the content-rich vegetation that you cultivate on your business’ blog page.

Tips For Improving Your ‘About Us’ Page

If you’re in the pool of companies that set their company bio in stone some years ago and have never updated it since, it’s okay; you’re far from alone. That said, revisiting your ‘About Us’ page can be intimidating. A lot has probably changed, which makes it hard to know where to start. Here’s a few tips to consider.

Tip #1: Encapsulate the important information in an accessible way: The first thing to realize is that the majority of people coming to your company’s bio page are there to find a specific piece of information. Before jumping into the saga of your company’s history, be sure to lead with this information so that viewers find what they are looking for quickly.

Tip #2: Lean on the facts, but don’t be afraid to hype: Again, this is a difficult tightrope act. You can think of your company bio a little like writing a resume, but instead of landing a job, you’re trying to land a customer. You want people to be impressed, but any hype should be supported by facts. People respond easier to numbers. So, tell us that your company created a ‘Go Green’ initiative and then let us know the direct impact of that program.

Tip #3: Humanize your brand: In 2016, 54% of all purchases made by millenials and 51% of purchases made by non-millennials took place online. For any business that deals in online sales, this means that over half of your customers never meet a front-facing employee of your brand. Including pictures and even short employee bios on the page can help put a face to the brand and humanize your company in the eyes of prospective, first-time shoppers.

Tip #4: Remember your audience: Your target market largely dictates the audience that will be reading your company bio. You want to set a tone that will resonate with these types of people. If you’re selling microchips, you can adopt a technical tone. Alternatively,  if you’re selling baby products, be ready to hit the family notes over and over again. Using the correct tone will help you engage readers longer and increase the likelihood that the consumer reacts in some way.

Tip #5: Don’t afraid to be whimsical: This is largely dependent on your audience, but most companies should aim to have a little fun with their company story. The purpose of this page, aside from adding to your SEO, is to make your brand approachable and likeable. Adding a touch of humor or similar elements will invoke high-energy emotions from readers. These are the emotions that create action. When something is interesting, it is 29% more likely to be shared. So, be sure you aren’t boring anyone.

Conclusions

These 2018 Marketing Tips are just the very beginning, but hopefully the gears in your head are beginning to turn. If you’re truly at a loss, ask your current customers.

They can be a vast wealth of information about what they find most compelling about your brand. Plus, some of them have witnessed many of the chapters of your company story first hand.

You should repeat this practice routinely and never let your ‘About Us’ pages collect cobwebs. Even some small tweaks may be all that is required to engage customers just enough to cause a reaction.

Contact Biz Boost Digital Marketing For an “About Us” freshen-up…

Credits: Ashley Ward SEMrush

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2. Local SEO means getting listed on all of the major “local” sites and optimizes your unique listings and content for those Local Sites. Your competition is not likely to be employing such extensive Local SEO.

3. Unfortunately, it’s not as simple as just having a Website. Search Engines use a whole range of criteria to decide whether you end up on Google’s Page 1 or Page 100. We are experts and have tested all our SEO Strategies to make your business visible to Local Customers.

Is your website performing the way you want. If you are losing potential customers because they can’t find you online, Subscibe to one of our Free Website Audits. Absolutely no cost to you. Call for more information… 409-761-5581.

#freewebsiteaudit

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