What Is Digital Marketing

Digital Marketing service league city texasWhat Is Digital Marketing?

The simple answer is… Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, video creation and beyond — there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”

What Does a Digital Marketer Do?

Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog.

The digital marketer usually focuses on a different key performance indicator (KPI) for each channel so they can properly measure the company’s performance across each one. A digital marketer who’s in charge of SEO, for example, measures their website’s “organic traffic” — of that traffic coming from website visitors who found a page of the business’s website via a Google search.

Does Digital Marketing Work for All Businesses?

Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say all businesses should implement a digital marketing strategy in the same way.

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At BizBoost, we’re experienced in how to get your website found online. You can avoid being lost in a sea of competing websites by calling BizBoost and scheduling a meeting today. We’re the local experts that can evaluate your present site and make the tweaks that will help get you more online customers. Contact us now.